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St-Germain 1.webp

ST GERMAIN
spritz terrace

 

Role 

LEAD DESIGN FOR DUSK

As the lead designer for the St Germain project, I successfully executed a campaign across London bars, offering free spritz drinks for the summer. We created a captivating spritz terrace on a London rooftop, providing the ideal setting for customers to enjoy the golden hour and capture Instagram-worthy photos during the intermittent lockdowns.
 

I designed the brand identity for the 2020 St-Germain Terrace and enhanced it for the 2021 edition in collaboration with DUSK. Throughout the project, I handled brand identity design, cross-media campaign development, UI/UX implementation, AfterEffects animation, creative concept ideation, photography hire, pre & post production and terrace immersive experience. This experience showcased my skills in these areas and demonstrated my ability to deliver exceptional design solutions in a dynamic environment.

Leading insight

St Germain's immersive brand experiences, offering joy, relaxation, and excitement post-lockdown, create memorable moments, shape positive customer perceptions, drive word-of-mouth recommendations, and cultivate lasting brand loyalty.

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