As the lead designer for DUSK.app, my role encompassed various aspects of the brand's creative development. From conceptualization to execution, I brought my expertise in identity branding, concept development, UX/UI, motion graphics, and iconography to shape the brand's visual identity and user experience.
 

I played a crucial role in creating the new brand identity and designing the DUSK app, ensuring a successful launch in April 2021. My responsibilities included providing graphic support across departments, producing high-quality materials for online and print mediums. The position included creating engaging content for e-newsletters, affiliate banners, social media, and website assets. Maintaining consistency with the brand guidelines, I ensured a seamless and compelling visual presence across all design outputs.
 

Working alongside freelance photographers, I directed captivating bar imagery that not only enhanced our campaigns but also established a strong visual representation for the DUSK brand. As well as collaborating closely with Drink Brand for on-trade activation campaigns which was the larger half of this role.