In my creative process, I embrace the concept of yin and yang, where big ideas and small details intertwine harmoniously. Finding the link between the want of a brief & the need of the audience.
Through working with influential brands like Dove and Diageo, I've honed my ability to balance big ideas with small details. I enjoy finding the harmony between overarching strategies and intricate design elements, it gets my mind moving.
I thrive in the dance between expansive ideation & focused
execution. The flow between strategy & empathy. Fostering
conversations & evoking emotions. Design, to me, can be a catalyst for positive transformation—a force that is more than merevisuals and a perfect grid.
When design is done well, it can instigate profound change in society. As creatives we have the opportunity to consciously choose the messages we bring into the world through our work.
Within my team, I focus on finding the balance between mentorship and company needs. As a team lead, I understand the importance of providing space for everyone to contribute. This openness not only fosters collaboration but also fuels our collective creativity and productivity.
When it comes to managing my roles as both a designer and a manager, I aim to strike a balance between encouraging creativity, ensuring that projects move forward effectively, while aligning each individuals progression. This balance is key to a team’s success and cohesion.
NOT ACTUAL SIZE
2023 Senior designer
2021 Midweight designer
As a midweight designer, I created compelling designs for diverse projects, including branding, digital campaigns, and print materials. Collaborating with the creative team, I consistently delivered high-quality work that exceeded client expectations. By staying updated on design trends and leveraging my technical skills, I ensured our work remained innovative and impactful.
As a senior designer, I expanded my role to include listening, strategy, and team management. Beyond creating visually captivating designs, I actively engaged with clients to understand their needs and aspirations. By offering strategic insights and recommendations, I guided the team in delivering impactful design solutions. Embracing project management and mentorship, I fostered a collaborative environment that encouraged growth and creativity. This holistic approach enabled me to achieve remarkable results while keeping design excellence at the forefront.
