Nike v Dove | Keep Her Confident

The project focused on the creative development for the global launch of Body Confident Sport, a coaching toolkit created by Nike and Dove to build body confidence in girls aged 11–17. The campaign involved designing a cohesive visual identity and messaging framework to introduce the toolkit to a global audience. This included developing campaign assets, promotional materials, and storytelling elements to engage diverse audiences—young people, parents, and coaches—and to highlight the toolkit's innovative, research-backed approach to improving self-esteem and fostering belonging in sports.