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All The Spirit, None of the Alcohol

Role

Design Lead

Project type

Branding, UI/UX, Animation, Campaign

The Stryyk Dry January campaign, in collaboration with DUSK, promoted non-alcoholic options to inspire a night out without compromise.

The project introduced Stryyk to consumers, removing the stigma of not drinking by highlighting zero-proof cocktails with exceptional taste and complexity. I contributed to refining Stryyk’s evolving brand identity, artworked existing designs, created new assets, and helped shape brand guidelines.

Key outcomes included logo refinements, an expanded color palette, updated typography, and a cohesive design strategy reflecting the brand's bold and unapologetic nature. The campaign boosted brand awareness and positioned Stryyk as a leader in zero-proof spirits.

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