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Antidota - Aesop

Project Type

Photography

Date

April 2023

Location

London

Role

Junior Art Director

Project type

Art Direction & Production

Aesop product photoshoot, was about capturing the essence of Antidota – the feeling of being enriched, improved, and renewed. Each shot was carefully composed to showcase Aesop's products as specific antidotes to skincare concerns and environmental stressors, while also creating a warm and inviting atmosphere within the backdrop of Aesop's beautiful stores. The shots featured natural lighting, deep colours, and a focus on depth to convey the transformative and renewing nature of Aesop's offerings.

Through this collaboration, we portrayed Aesop's commitment to curative skincare, grounding sensorial experiences, and the transformative power of daily rituals. The captured images beautifully conveyed the essence of Antidota, inspiring customers to embrace Aesop's products as their personal skincare remedies while feeling welcomed in the inviting atmosphere of Aesop's stores.

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