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Dope Bars, Free Drinks

Project type

Branding, UI/UX, Printed Materials

Role

Brand & Creative Lead

The DUSK Launch project focused on building a cohesive visual identity and app design to position DUSK as an innovative leader in the nightlife industry.

As Creative Lead, I developed branding, UX/UI design in Figma, motion graphics, and all digital and printed materials. I led the design of content for digital campaigns, at-home cocktail kits, and partnerships with drink brands, ensuring a seamless brand experience across platforms. I also directed freelance photographers to capture bar imagery and collaborated on on-trade activation campaigns.

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