To mark the 40th anniversary of Margaret Atwood’s The Handmaid’s Tale, I led the creative across an international campaign for Vintage / Penguin Random House.

As lead creative, art director and animator, I developed a campaign world that moved across motion, digital, print and merchandise, with animated visuals projected onto monuments and landmark buildings internationally.

The projections formed the campaign’s central public expression, bringing the work into cities at scale. In London, this took shape through an activation delivered in collaboration with JACK ARTS and BUILDHOLLYWOOD, where landmark projections were paired with live performers in the iconic red cloaks.

Beyond the live activation, the campaign extended across print, digital and merchandise touchpoints, and was created alongside the campaign for Margaret Atwood’s Book of Lives: A Memoir of Sorts.