Creative direction, art direction and campaign execution for the Weird Girl Vintage Classics series, including the development of overarching brand guidelines and a visual system for the collection. Designed to work across print, digital, social and merchandise, the campaign created a flexible but cohesive identity that carried the tone of the series across every touchpoint.

The rollout included execution of accompanying campaign and merchandise assets, alongside oversight of external collaborators on the lead social animation. Each element was shaped to feel consistent with the wider visual world of the series, extending the identity of the collection beyond the books themselves.