AESOP
Antidota
MID-WEIGHT DESIGNER
Role
As a designer, I contributed to the Aesop product photoshoot, capturing the essence of Antidota – the feeling of being enriched, improved, and renewed. Each shot was carefully composed to showcase Aesop's products as specific antidotes to skincare concerns and environmental stressors, while also creating a warm and inviting atmosphere within the backdrop of Aesop's beautiful stores. The shots featured natural lighting, deep colours, and a focus on depth to convey the transformative and renewing nature of Aesop's offerings.
Through this collaboration, we portrayed Aesop's commitment to curative skincare, grounding sensorial experiences, and the transformative power of daily rituals. The captured images beautifully conveyed the essence of Antidota, inspiring customers to embrace Aesop's products as their personal skincare remedies while feeling welcomed in the inviting atmosphere of Aesop's stores.
Purifying facial
cream cleanser
The final
Leading thoughts
Antidota – capturing the sensation of feeling enriched, improved and renewed; each product providing an antidote to something specific:
Enhancing: Positioning product benefits as curative of skincare concerns and elixirs for environmental stressors
Grounding: Positioning product sensorials as a means to ground yourself and derive pleasure from the everyday
Ritualising: Positioning product rituals as a way to hone your daily routines and skincare regimen
